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Universal Media Tracker

See Exactly How Your Media is Being Consumed in Real Time.

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SOLUTIONS

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Make the best financial decisions and minimize financial risk. 

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INCREASE & IMPROVE BRAND AWARENESS

Analyze your brand awareness to drive repeat purchases and customer decisions, to increase the number of customers that can recall you brand.

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INCREASE BENEFITS OF MEDIA

Know the reach of your media properties by country, region, or segment. Gain insights into how, when, and where people are consuming your media properties.

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SURPASS YOUR COMPETITION

Identify your competitors and get a deep understanding of their strengths, weaknesses, core values, and mission. Gain insights from their sites, products, and campaigns.

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"CIG's deep understanding of usability research was invaluable.  As we worked with them throughout the build and test cycles they were true thought partners."

VP of Research  /  HBO

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NEURAL TRACKING

Neural science is widely considered the most accurate method of observing the physiological response to your product or messaging. Observe brain activity as well as biometrics in real-time.

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USER MEDIA TRACKING

CIG's proprietary method of collecting data on web-usage, watching habits of streaming and live content consumers, both at home on smart TVs and on-the-go while using their mobile devices.

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DIGITAL RESEARCH

Also referred to as "Remote Sessions" or interviews, this is a great way to connect with participants outside of the lab setting. Eye tracking, prototype testing, IDI, and many more are options.

SERVICES

Gather the right data to better understand your customers and maximize your product potential.

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OUR MISSION

Help to create and define the most intriguing products and experiences, by providing the world's thought and experience leaders with the most intelligent data possible.

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OUR STORY

Looking back in time to 2007 and the day Consumer Insights Group officially opened for business, it feels like yesterday.  Based out of Northern Virginia and with...

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STUDY PARTICIPANTS WANTED
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We're always looking to add to our CIG Panels. Let us know if you'd like to be considered for one of our studies or panel groups.