Make the best financial decisions and minimize financial risk.
INCREASE & IMPROVE BRAND AWARENESS
Analyze your brand awareness to drive repeat purchases and customer decisions, to increase the number of customers that can recall you brand.
INCREASE BENEFITS OF MEDIA
Know the reach of your media properties by country, region, or segment. Gain insights into how, when, and where people are consuming your media properties.
SURPASS YOUR COMPETITION
Identify your competitors and get a deep understanding of their strengths, weaknesses, core values, and mission. Gain insights from their sites, products, and campaigns.
"CIG's deep understanding of usability research was invaluable. As we worked with them throughout the build and test cycles they were true thought partners."
VP of Research / HBO
Neural science is widely considered the most accurate method of observing the physiological response to your product or messaging. Observe brain activity as well as biometrics in real-time.
USER MEDIA TRACKING
CIG's proprietary method of collecting data on web-usage, watching habits of streaming and live content consumers, both at home on smart TVs and on-the-go while using their mobile devices.
Also referred to as "Remote Sessions" or interviews, this is a great way to connect with participants outside of the lab setting. Eye tracking, prototype testing, IDI, and many more are options.