Know when and where to use the appropriate techniques to gather the best data.
Timing is everything. CIG couples a deep knowledge base with the ability to apply the right methodology and research design at the right time.
Also referred to as "Remote Sessions" or interviews, this is a great way to connect with participants outside to the lab setting. Eye tracking, prototype testing, IDI, and many more are options.
Eye tracking allows researchers to identify which items (on-screen, storefront, environment, etc.) capture a customer's attention, but more importantly, it shows what they're not seeing.
One-on-one intensive interviews with research participants, as opposed to groups. The interviews allow participants to share opinions and perspective without bias from other participants.
This method of research focuses on statistical, mathematical, and numerical analysis to quantify attitudes, opinions, behaviors, and other defined behaviors.
Neural science is widely considered the most accurate method of observing the physiological response to your product or messaging. Observe brain activity as well as biometrics in real-time.
Used for gathering information about users, their needs, and product requirements that involves observation and interviewing. This research happens outside of a lab setting.
Observational research in which data is gathered from the same group or individuals over a set period of time. This is ideal for market trends and brand awareness studies.
A technique used to evaluate a product, service, or digital experience by testing it on users. Commonly used to determine satisfaction with the product or identify usability problems.
We specialize is developing new methods of gathering hard to obtain information. Often times this requires the development of applications that have yet to be realized.
Qualitative research in the form of guided interviews with diverse groups of people. Often used for messaging, pricing, brand, or services feedback - pre-development.
Collecting of data and feedback through mobile devices. We're able find out what participants are doing, where they shop, and in-the-moment thoughts about their experiences.
USER MEDIA TRACKING
CIG's proprietary method of collecting data on web-usage, watching habits of streaming and live content consumers, both at home on smart TVs and on-the-go while using their mobile devices.