PASSIVE MEDIA CONSUMPTION TRACKING
Now more than ever it's crucial to have a solid understanding of how, when, and where people are consuming your media and services.
Whether your media is streaming or live, CIG has the ability to passively track usage at home or on-the-go from multiple smart-devices, including smart-TVs, laptops, desktops, or consoles. Our powerful opt-in apps will give you the complete journey map of house-hold media consumption.
While it’s not all that challenging to get a sense of smart-device activity and there are many apps on the market which can track what other apps are being used and for how long. With big-data providers you can pay a premium cost to find out what media content people are watching and when, but most of the data being captured is self-reported. With CIG’s opt-in passive media tracking technology you see how it all ties together without relying on direct feedback or reporting from the user
MEDIA USAGE ANALYSIS
What are people watching and when?
Which devices do they prefer to enjoy media on?
How effective is your advertising and are they noticing your ads?
What is your true demographic or target audience based on who is actually consuming your media?
We combine powerful data gathering tools in order to learn as much as possible from each panel participant and usage habits with regard to any device they're using.
App activity tracking
Internet activity tracking
Browser click tracking
Streaming media app tracking
Regional heat maps*
Remote eye tracking*
Remote facial coding*
Live media tracking
* Contingent on panelist having a webcam or second face camera on mobile device.