POWERFUL DIGITAL RESEARCH SOLUTIONS

You're most likely already aware that Market Research is an essential piece of any business.

As a business owner or someone in charge of creating business growth for your company, not only do you have to know your product/services demographic, but your target audience within that group. Finding the right group of potential customers is the first step in your business’ success. Knowing what the right message is for creating the emotional connection with an audience and your brand or product is key.

 

Having the right people come into a lab setting for in-depth interviews and probing questions on thoughts, reactions, or recommendations may not always possible – especially when timelines/cost are of concern or if the respondent pool is geographically anemic around the lab location. CIG offers strong in-person solutions as well as compelling, cost-effective solutions for remote sessions and interviews.

 

Whether you provide the audience members to interview or you prefer us to handle recruitment, we offers the right solutions and services to remotely gather the most intelligent consumer data possible.

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CIG DIGITAL RESEARCH SUITE

The CIG Online Research Suite offers a variety of solutions for gathering customer data for creating or refining your messaging, testing prototypes on actual customers, conducting in-depth interviews, as well as sharing sessions recordings in real-time, as video or audio files, and transcriptions. All of this is done remotely and can be observed from your office of off-site surroundings.

Below is a list of some of the curated services which go into making our Online Research Suite such a seamless experience.

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EYE TRACKING

Eye tracking allows researchers to identify which items (on-screen, storefront, environment, etc.) capture a customer's attention, but more importantly, it shows what they're not seeing.

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FOCUS GROUPS

Qualitative research in the form of guided interviews with diverse groups of people. Often used for messaging, pricing, brand, or services feedback - pre-development.

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IN-DEPTH INTERVIEWS

One-on-one intensive interviews with research participants, as opposed to groups. The interviews allow participants to share opinions and perspective without bias from other participants.

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LONGITUDINAL RESEARCH

Observational research in which data is gathered from the same group or individuals over a set period of time. This is ideal for market trends and brands awareness studies.

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MOBILE RESEARCH

Collecting of data and feedback through mobile devices. We're able find out what participants are doing, where they shop, and in-the-moment thoughts about their experiences.

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QUANTITATIVE RESEARCH

This method of research focuses on statistical, mathematical, and numerical analysis to quantify attitudes, opinions, behaviors, and other defined behaviors.

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USABILITY RESEARCH

A technique used to evaluate a product by testing it on users. Commonly used to determine satisfaction with the product or identify usability problems.

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USER MEDIA TRACKING

CIG's proprietary method of collecting data on web-usage, watching habits of streaming and live content consumers, both at home on smart TVs and on-the-go while using their mobile devices.

Easily view remote sessions in real-time, stream session recordings with CIG On-Demand, and download/upload large project files on our secured 2-factor authentication servers.

CIG offers several ways to watch sessions whether live or after the fact. Along with video and audio recording of all interactions, CIG also offers transcription services.

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SECURE FILE SHARING

2-factor authentication log in ensures that your information and project files/resources are easily accessible and secure. Download and upload options, as well as playback options available.

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REAL-TIME OBSERVATION

View live session as they happen. Secure remote viewing of remote sessions allow you to watch in real-time and communicate with the moderator during the session.

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ON-DEMAND

With CIG's streaming video service, you can watch new or older session when you want. Combined with the real-time transcription play back, finding the best clips and sound bites has never been easier.