Quickly translating learnings into action is the greatest advantage over your competition.
CIG's research solutions to help your company gain a better understanding of your competition, as well as your customers.
IMPROVE BRAND AWARENESS
Analyze your brand awareness to drive repeat purchases and customer decisions, to increase the number of consumer that can recall your brand.
SURPASS YOUR COMPETITION
Identify your competitors and get a deep understanding of their strengths, weaknesses, core values, and mission. Gain the insights you need from their websites, products, and campaigns.
Applying the characteristics of game elements is still one of the best ways to encourage engagement with a product or service. Find out if gamification is a good fit for your company endeavor.
DISCOVER NEW MARKETS
Entering a new market isn't easy. Look before you leap! Define your target demographic, know their buying habits, explore the competition, and understand what potential customers like/dislike about the existing product.
CREATE YOUR BRAND
Your brand is more than a marketing tool; it is how you are perceived by everyone. Don't just create a brand - create an emotional connection between you and your customer.
MODERNIZE DEMOGRAPHIC SEGMENTS
Define and find your ideal customer. Organize your demographic into the proper segments in order to help your company target its customers with much greater accuracy.
TARGET YOUR MARKET BY REGION
Customers in various regions have differing needs, wants, and need to be specifically targeted. If your company has a limited budget, focus on defined areas and don't waste marketing dollars on the wrong segment.
Set your company up for success with a strong pricing strategy for your product or services. Take into account all of the elements that go into putting the best value on what you're selling.
REFINE BRAND MESSAGING
Listen to what your customers are saying, check in with them on a regular basis, and inform your messaging campaigns with solid data.
ASSESS PRODUCT DEMAND/SATURATION
Find out not only who wants to purchase your product and what they're willing to pay for it, but also if your customers have cheaper and better options to choose from.
INCREASE BENEFITS OF MEDIA
Know the areas of your media properties by country, region, or segment. Gain insights into how, when, and where people are consuming your media properties.
PREDICT AND ANALYZE TRENDS
When you look closely, in the right places, and through a healthy measure of statistical analysis, you can predict future trends by looking at past ones.