SERVICES

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Know when and where to use the appropriate techniques to gather the best data.

Timing is everything. CIG couples a deep knowledge base with the ability to apply the right methodology and research design at the right time.

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DIGITAL RESEARCH

Also referred to as "Remote Sessions" or interviews, this is a great way to connect with participants outside to the lab setting. Eye tracking, prototype testing, IDI, and many more are options.

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EYE TRACKING

Eye tracking allows researchers to identify which items (on-screen, storefront, environment, etc.) capture a customer's attention, but more importantly, it shows what they're not seeing.

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IN-DEPTH INTERVIEWS

One-on-one intensive interviews with research participants, as opposed to groups. The interviews allow participants to share opinions and perspective without bias from other participants.

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QUANTITATIVE RESEARCH

This method of research focuses on statistical, mathematical, and numerical analysis to quantify attitudes, opinions, behaviors, and other defined behaviors.

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EEG (electroencephalogram)

Neural science is widely considered the most accurate method of observing the physiological response to your product or messaging. Observe brain activity as well as biometrics in real-time.

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FIELD RESEARCH

Used for gathering information about users, their needs, and product requirements that involves observation and interviewing. This research happens outside of a lab setting.

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LONGITUDINAL RESEARCH

Observational research in which data is gathered from the same group or individuals over a set period of time. This is ideal for market trends and brand awareness studies.

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USABILITY RESEARCH

A technique used to evaluate a product, service, or digital experience by testing it on users. Commonly used to determine satisfaction with the product or identify usability problems.

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EMERGENT TECHNOLOGIES

We specialize is developing new methods of gathering hard to obtain information. Often times this requires the development of applications that have yet to be realized.

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FOCUS GROUPS

Qualitative research in the form of guided interviews with diverse groups of people. Often used for messaging, pricing, brand, or services feedback - pre-development.

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MOBILE RESEARCH

Collecting of data and feedback through mobile devices. We're able find out what participants are doing, where they shop, and in-the-moment thoughts about their experiences.

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USER MEDIA TRACKING

CIG's proprietary method of collecting data on web-usage, watching habits of streaming and live content consumers, both at home on smart TVs and on-the-go while using their mobile devices.