Whether your media is streaming or live, CIG has the ability to passively track usage at home or on-the-go from multiple smart-devices, including smart-TVs, laptops, desktops, or consoles. Our powerful opt-in apps will give you the complete journey map of house-hold media consumption.

 

While it’s not all that challenging to get a sense of smart-device activity and there are many apps on the market which can track what other apps are being used and for how long. With big-data providers you can pay a premium cost to find out what media content people are watching and when, but most of the data being captured is self-reported. With CIG’s opt-in passive media tracking technology you see how it all ties together without relying on direct feedback or reporting from the user